This morning my son said to me that he really can’t wait for spring and that this was the first time he ever felt that he was ready to let go of winter this early. I had to correct him on that.

Just about every year at this time he and his sister start chatting about spring and all their summer plans. I told him he just can’t remember and that it’s probably nature’s way of making us appreciate each season like it was the first time.

If you’ve got a business this is the time for you to prepare to take advantage of all the fresh opportunities, excitement and potential for growth that a new season brings.

Here are some opportunities to look out for in your community:

• Spring Fairs and Festivals – If your community is putting on a spring festival – book a booth to promote your business. There’s bound to be great traffic and the price is usually very affordable considering the reach and exposure you’re likely to get.
• School Sponsorship Opportunities – is your local elementary school or high school looking for sponsors for the spring play, graduation program or some other spring fundraiser? This is affordable advertising that reaches a pretty prime consumer audience – PARENTS.
• Local Newspaper Advertising – check to see if your local paper is offering any great deals for small business display ads. Spring is a time when folks are looking for great garage sales, home sales, renovation contractors, etc. Given the potential for increased readership at this time, this might be one of the best times to run an ad in your local paper.
• Website Promotions – Why not run some spring specials and promotions on your website? Partner with another colleague and trade services and products. Lynette Chandler of Techbased Marketing is doing a promotion along those lines. Take a moment to read about it.