When it comes to assigning a price to the services or products you offer through your home-business, do you undercharge? Do you worry about relationships in business to the detriment of your own business success? If you’re nodding in agreement you are definitely not alone…according to marketing expert Denise Michaels this is in many cases a ‘female’ thing.

Denise elaborates on her thinking with her bestselling book Testosterone-Free Marketing: The Yin and Yang of Marketing for Women . Since the book’s publication there has been plenty of buzz about women’s attitudes and strategies when it comes to marketing and building a business. If this is the year you want to kick start your marketing strategy with focus and confidence, you’ll want to listen to this podcast and visit Denise’s website Mentoring With Denise.

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