You might tell me, “I don’t have a brand – you do, you just don’t like the one you’ve got.”
In helping companies to position themselves, half of the challenge is inspiring them and the other half is encouraging them to embrace what may seem at first to be impossible. Much of what I do is listen to how your company works. What is it that your customers love about you? What would they miss if you were to disappear over night? My job in developing the Bold Idea Positioning Strategy is to find a marketable point of differentiation. It must stand out in the customers mind as the clear choice, not one of many.
I show the real value of your company and it’s relationship with your customers in a spectacular way.
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